Privacy policy

Privacy Policy

Last updated: 25 November 2025

Mary's Fashion Boutique operates this shop and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalised shopping experience ("Services"). Mary's Fashion Boutique is built on the Shopify platform, which enables us to deliver the Services. This Privacy Policy describes how we collect, use and share your personal data when you visit, use, make a purchase, carry out a transaction or otherwise communicate with us through the Services. In the event of a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using the Services, you confirm that you have read this Privacy Policy and understand the practices regarding the collection, use and disclosure of your information as described herein.

Applicable Law and Data Controller

This Privacy Policy is governed by the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For visitors located in the European Economic Area, the EU General Data Protection Regulation (EU GDPR) also applies.

The data controller responsible for your personal data is LG Commerce Group, trading as Mary's Fashion Boutique, registered in the Netherlands under company number 99890917, with its registered office at Deventerstraat 538, 7325XZ Apeldoorn, Netherlands. You can contact us at info@marysfashionboutique.com regarding any data protection matters.

Personal Data We Collect or Process

When we use the term "personal data", we refer to information that identifies you or can reasonably be associated with you. Personal data does not include anonymously collected information or data that has been anonymised to the extent that it can no longer be linked to you. We may collect or process the following categories of personal data, depending on how you use the Services, where you reside and to the extent permitted or required by applicable law:

• Contact details: Including name, address, billing address, delivery address, telephone number and email address.
• Financial information: Including credit/debit card details, account numbers, payment card data, billing information, transaction details, payment method, payment confirmations and other payment data.
• Account information: Including username, password, security questions, preferences and settings.
• Transaction information: Including items you view, add to your basket, place on your wishlist, purchase, return, exchange or cancel, as well as your transaction history.
• Communications with us: Including information contained in correspondence with us, such as customer service enquiries.
• Device information: Including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information: Including information about your interaction with the Services, how and when you use or navigate through the Services.

Sources of Personal Data

We may collect personal data from the following sources:

• Directly from you: When you create an account, visit or use the Services, communicate with us or otherwise provide your data to us.
• Automatically through the Services: From your device when you use our products or Services or visit our websites, as well as through the use of cookies and similar technologies.
• From our service providers: When we engage them to operate certain technologies and they collect or process your personal data on our behalf.
• From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

• Provision, customisation and improvement of the Services: We use your data to deliver the Services, including contract fulfilment, payment processing, order processing, storing your preferences, account notifications, processing purchases, returns and exchanges, account management, arranging shipping, facilitating reviews and creating a personalised shopping experience (e.g. product recommendations).
• Marketing and advertising: We use your data for marketing purposes, such as sending promotional messages by email, SMS or post and displaying online advertising on our Services or other websites based on your activity.
• Security and fraud prevention: To authenticate your account, ensure secure payments, detect and combat fraud or illegal activities and protect our Services. You are responsible for the security of your login credentials.
• Communication with you: To provide customer service, respond to enquiries and maintain the business relationship with you.
• Legal reasons: To comply with applicable laws, respond to legal proceedings or enforce our Terms of Use.

How We Share Personal Data

Under certain circumstances, we may share your personal data with third parties, including:

• Shopify, service providers and third parties: Who provide services on our behalf (e.g. IT management, payment processing, data analysis, customer service, cloud storage, shipping).
• Business and marketing partners: To provide marketing services and display advertising to you. For example, we use Shopify to support personalised advertising with third-party services.
• At your direction: When you instruct us or give your consent to share certain information with third parties (e.g. shipping providers or social media integrations).
• Within our corporate group.
• Business transactions: In the event of a merger or insolvency, or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal data about your access to and use of the Services. The information you submit is transferred to Shopify and shared with Shopify and third parties to provide and improve the Services. Shopify may use data about your interactions with our shop, other merchants and Shopify. For more information, please see Shopify's Privacy Policy.

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please read their privacy policies.

Children's Data

The Services are not intended for children. We do not knowingly collect personal data from children. If you are a parent and believe your child has submitted data to us, please contact us so that we can delete this data.

Security and Storage of Your Data

No security measure is perfect. We cannot guarantee absolute security. The retention period of your data depends on various factors, such as the necessity for account maintenance, provision of the Services or fulfilment of legal obligations.

Your Rights and Choices

Depending on your place of residence, you may have the following rights in respect of your personal data:

• Right of access: To request access to the data we hold about you.
• Right to erasure: To request the deletion of your data.
• Right to rectification: To request the correction of inaccurate data.
• Right to data portability: To obtain a copy of your data and have it transferred to a third party.
• Right to object and restriction of processing: You may ask us to restrict or cease the processing of your data.
• Withdrawal of consent: Where we process data on the basis of consent, you may withdraw that consent at any time.

You may exercise these rights by contacting us using the contact details below. For more information about how Shopify uses your data, please visit https://privacy.shopify.com/en.

Complaints

If you have complaints regarding our processing of your personal data, please contact us first at info@marysfashionboutique.com so we can try to resolve the issue.

If you are based in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can contact the ICO at https://ico.org.uk or by calling 0303 123 1113.

If you are based in the European Economic Area, you have the right to lodge a complaint with your local data protection authority

International Data Transfers

We may transfer, store and process your data outside of your country of residence. For transfers outside the EEA, we rely on recognised transfer mechanisms such as the Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will publish the amended version on this website and adjust the "Last updated" date accordingly.

Company Details:

Trading name: Mary's Fashion Boutique 
Company name: LG Commerce Group 
Company number (KvK): 99890917
VAT Identification Number: NL869175427B01
Address: Deventerstraat 538, Apeldoorn, Gelderland, 7325XZ, Netherlands
Customer service: info@marysfashionboutique.com 
Phone: +31 6 44 52 36 27

Customer service hours: Monday to Friday, 09:00 – 17:00 (GMT+0) 

We aim to respond within 1 business day. 

Warehouse and returns centre: 2nd Floor, Building #16, Jiewei Industrial Park, Pingxin North Road, Pinghu, Longgang, Shenzhen, China 518111

For the purposes of applicable data protection laws, the data controller for your personal data is: Mary's Fashion Boutique (LG Commerce Group)